🏖️ Developers and Promoters
🌎 Developers—Partner With Us!
Reach Serious North American Home Buyers for Your International Community
🏝️ Why North American Buyers Are Looking Abroad
U.S. and Canadian buyers are increasingly looking for second homes outside their home country because they want:
✨ Warmer weather & better lifestyle
✨ Lower cost of living
✨ Diversification beyond their domestic market
✨ Flexible living for remote work & “work-from-anywhere”
✨ Retirement or semi-retirement options
Their biggest problem isn’t dreaming — it’s trust:
They don’t know which international projects are credible, well-managed, and safe to consider.
That’s where New Second Homes steps in.
We’re a storytelling, media, and education platform that connects high-quality international communities with serious North American second-home buyers in a transparent and compliant way.
🧭 What We Do (In Plain Language)
We help developers:
Tell a credible, lifestyle-rich story about their community
Reach North American buyers who are actively exploring international options
Do this through content and media, not hard-sell tactics
Our Role (Very Clear, Very Compliant)
We are:
✅ A media, marketing, and educational content platform
✅ Creators of stories, guides, email features, social content, and digital campaigns
We are not:
❌ Real-estate brokers or agents (in the U.S. or abroad)
❌ Parties to any property contract, negotiation, or closing
❌ Providers of legal, tax, or investment advice
All sales, negotiations, site visits, contracts, and closings are handled exclusively by your licensed team in your jurisdiction.
🌟 What You Get as a Developer
1️⃣ Strategy Session (Deep Dive, No Up-Front Cost)
We start with a focused strategy session where we:
Learn your community story
Clarify your ideal buyer profiles
Understand your pricing, product mix, and positioning
Identify what matters most to North American buyers in your segment
This helps us build messaging that is honest, accurate, and resonant.
2️⃣ A Premium Feature Story on NewSecondHomes.com
We then create a professionally written, long-form feature article about your community, and publish it on:
📰 NewSecondHomes.com (Substack-based platform)
We focus on what North American buyers actually care about:
🏡 Home types & approximate price bands
🌴 Lifestyle and local experience
🛣️ Infrastructure (internet, healthcare, airports, roads)
🛂 Foreign-ownership rules & residency options (at a high level)
📜 Buying process overview (non-legal, plain language)
🧱 Developer track record and credibility
The tone is:
Informational, not promotional
Transparent, not salesy
Buyer-centric, not developer-centric
3️⃣ Multi-Channel Marketing Campaign
Your story doesn’t just sit on a page.
We promote your community through:
📧 Email newsletters to our subscribers
📱 Social-media articles, shares and snippets
🔗 Internal linking from other articles and guides
🌐 Ongoing visibility on NewSecondHomes.com
Everything is clearly labeled as informational content.
We do not present ourselves as your broker, nor as the buyer’s representative.
4️⃣ Our Business Model: 5% Marketing Success Fee
For most clients, a comparable international marketing + content package would cost:
💸 $40,000–$60,000 in fixed fees.
But for selected, approved developers, we’re launching a performance-based model:
Instead of charging a large up-front marketing fee, we charge a 5% marketing success fee only when a buyer who discovered you through us actually closes on a property with you.
Important details (for compliance + clarity):
The 5% fee is a marketing and media fee, paid by you (the developer) from your marketing budget.
It is not a real-estate commission, referral fee, or brokerage compensation under U.S. law.
We do not negotiate terms, prices, or contracts.
We do not participate in the transaction or closing process.
The buyer’s property price does not increase because of this fee — it is between us and you.
The exact structure and language should be reviewed and finalized by your legal and tax advisors to ensure compliance in your jurisdiction.
5️⃣ How the 5% Marketing Success Fee Works (Examples)
To make this crystal clear, here are simple, illustrative examples:
Example 1: Condo Purchase
A U.S. buyer reads about your community in a NewSecondHomes.com article.
They click through or contact you, identifying that they discovered you via New Second Homes.
Your licensed team handles all follow-up: emails, calls, visits, contracts, closing.
They purchase a condo for $300,000.
If that buyer is documented as having originated through our content/traffic:
🧾 Our marketing success fee = 5% of the final property sale price
= 5% of $300,000 = $15,000,
paid by you from your marketing budget after closing.
Example 2: Villa Purchase
A Canadian couple discovers your project via a New Second Homes feature and newsletter.
They work exclusively with your local licensed team.
They buy a villa for $500,000.
If they originated through us:
🧾 Marketing success fee = 5% of $500,000
= $25,000,
again paid by you as a media/marketing fee, not by the buyer from your marketing budget after closing.
In both cases:
We are not part of negotiations.
We are not present in the contract.
We are not a broker or agent.
We simply receive a success-based marketing fee under a separate agreement with you.
Exact terms, timing, and invoicing are documented in a written marketing/advertising services agreement and should be validated by your counsel.
6️⃣ Reporting & Transparency
We provide when possible:
📊 Traffic & engagement analytics to your feature
📩 Lead-activity summaries (where technically feasible and privacy-compliant)
🔍 Clear criteria for when a buyer is considered “originating” from New Second Homes
We aim for no surprises — just transparent media performance.
💼 Why Developers Like This Model
🎯 Aligned Incentives
You’re not paying a large fixed fee up front with no guarantee of interest.
Instead:
We only earn the 5% marketing success fee when
a buyer originates through our ecosystem, and
closes on a property with you.
Our incentives are aligned with:
Driving real demand, not just impressions
Positioning your community well, so serious buyers engage
Long-term brand building, not one-off ads
🌍 We Speak “North American Buyer”
We know what U.S. & Canadian buyers want to see:
Concrete but realistic price ranges
Simple, non-legal explanations of ownership and process
Balanced views of pros and cons
Lifestyle and community feel, not just specs
We help you present your project in a way that resonates — and still stays honest and compliant.
🛡️ Designed With Compliance in Mind
Our model is designed (though not guaranteed) to align with:
U.S. Federal Trade Commission (FTC) truth-in-advertising principles
U.S. state-level real-estate advertising and brokerage rules (we do not operate as brokers)
SEC securities rules (we avoid investment/securities language)
Fair Housing Act non-discrimination guidelines
Email & privacy rules (CAN-SPAM, and applicable privacy regulations for leads we collect)
We strongly advise every developer partner to:
Have their own legal counsel review the partnership agreement
Ensure the structure fits their local laws and tax regulations
Confirm what is permitted in each jurisdiction where you market
🚀 Who We Work Best With
We’re a good fit if your community offers:
🏡 Quality construction & clear documentation
🌿 Compelling lifestyle (nature, culture, amenities)
🛣️ Good infrastructure
🛂 Clear rules for foreign buyers (even if not “easy,” at least transparent)
📜 A defined and repeatable purchase process
🧱 A serious, experienced developer or sponsor
We’re probably not the right fit if you’re:
Testing a concept without any real site or plan
Looking for aggressive, high-pressure sales tactics
Selling primarily as a speculative investment vehicle
📞 How to Partner With Us
We are onboarding a limited number of communities for our next cohort of featured international developers.
If selected, you receive:
✨ Strategy session (no up-front fee)
✨ Premium feature article on NewSecondHomes.com
✨ Multi-channel content promotion
✨ Success-based 5% marketing model instead of a large up-front retainer
➡️ Apply here: NewSecondHomes.com/developer-partnership
🔒 Compliance & Legal Disclosures
1️⃣ Not a Broker, Not Your Agent
New Second Homes (NewSecondHomes.com) is not a real-estate broker or agent in any jurisdiction.
We do not:
Represent buyers or sellers in a fiduciary capacity
Negotiate price or terms
Draft, review, or execute contracts
Provide brokerage or transaction services
All such activities are handled solely by your licensed professionals.
2️⃣ Nature of Compensation
Our 5% marketing success fee:
Is a media/marketing/advertising fee paid by the developer, not the buyer
Is not a real-estate commission, referral fee, or finder’s fee under U.S. brokerage law
Must be documented in a separate marketing services agreement
Should be reviewed and approved by your legal and tax advisors to ensure compliance with your local laws
3️⃣ No Investment, Tax, or Legal Advice
Information provided by New Second Homes is:
For general informational and educational purposes only
Not intended as investment, tax, legal, or financial advice
Not a recommendation or solicitation to buy or sell any property or security
Buyers should consult qualified local legal, tax, and financial professionals before making any purchase.
4️⃣ Foreign Real Estate Risks
Purchasing property in another country involves:
Different legal systems
Varying levels of consumer protection
Currency and tax risk
Changes to residency or ownership rules over time
Buyers must conduct independent due diligence and understand that local law prevails.
5️⃣ Fair Marketing & Equal Housing
We aim to comply with applicable non-discrimination and fair marketing standards.
We do not publish, accept, or promote content that discriminates on the basis of:
Race, color, religion, sex, disability, familial status, national origin, or other protected characteristics.
➡️ Review Terms of Service: NewSecondHomes.com/Terms of Service
🤝 Let’s Build Something Global
If you’re a serious international developer building a high-quality community and you want trusted, story-driven access to North American buyers, we’d love to talk.
✨ You bring the vision and the community.
✨ We bring the storytelling, media, and audience.
✨ Together, we make global living feel safer, clearer, and more achievable.
➡️ Apply now to become a Featured Developer Partner